As project manager (think “creative director/web producer”), I help clients visualize and scope their multimedia project, organize and display their content, and specify their design and technical requirements. Working with a team of designers and programmers (yours or mine), I see to it that your creative vision comes to life on the Web–and that it serves your business objectives.
As a content strategist, I help organizations develop strategies for communicating online. I have a thorough understanding of how brand strategy, language, structure, function and technology can be combined to create compelling communications and present novel ideas for promoting your brand.
Social media marketing works because it channels the power of peer-to-peer recommendations. I can teach you how to use social media to improve your brand’s awareness on the Internet. With as little as a few hours of social media set up and coaching, I can get your social media strategy working effectively as possible
I am a freelance writer with a keen interest in nature, travel, and birding, especially where these topics intersect with people and technology. When topics and issues become too complex, I untangle the web, digest its vital elements, and deliver it to readers in its most essential form. I also produce website content, business, marketing, and technical documents.
As a travel writer and advocate for sustainable nature tourism, I report on eco-friendly bird and nature destinations in the U.S. and worldwide. While focusing on what a site offers bird watchers and nature buffs, I research a destination’s ecological significance, what specialties it holds, and why it should appeal to bird watchers and nature travelers. I am also Destinations Director for Nikon’s Birding Adventures TV, hosted by conservationist James Currie. We are the only bird watching travel show in the U.S. Contact me if you would like my help in promoting your destination.
My team of web designers can help you put your best foot forward by producing a sharp-looking, easy-to-maintain Wordpress website. If your site requires a more robust platform (e.g., Drupal), I can refer you to an excellent team of coders and manage the project.
As a content strategist, I understand how brand strategy, language, structure, function and technology can be combined to create compelling communications and present novel ideas for promoting brands, messages, products or services.
Every high-performing website is strongly rooted in Project Discovery. By leading teams through this critical exercise, we develop a road map for web development, set expectations and goals, and encourage realistic budgeting.