In a nutshell, my work is about nature, birds & travel. It’s also about words & websites. On the personal side, my birding competes with mountains of laundry and sharing a bonfire with friends.
I blend nature, travel, and small business content with progressive technologies. As sole proprietor of My Digital Nature, my partners and I develop websites and help clients craft digital communications strategies. I also help clients modernize their message on multiple digital platforms by crafting, transforming, and/or repurposing existing content to reach today’s busy, distracted audience of nature and travel lovers.
My Digital Nature provides a variety of services including website development, freelance writing, content strategy & development, social media coaching, and online marketing.
I am a passionate and very ordinary birder, known among U.S. bird watchers for my birding and travel blogs (the now defunct Birds, Words, & Websites blog and my current worldwide travel website: Nature Travel Network). From time to time I venture into sales and business development, where my systematic approach helps clients get organized and get noticed. In the past, I have sold advertising for travel websites and Nikon’s Birding Adventures TV.
I have been involved in communications and website production since 1998, when I oversaw the dynamic redeployment of the Project FeederWatch website at Cornell Lab of Ornithology. Since then, I’ve created or managed website redeployments for nature and travel clients including Rochester Birding Association (WordPress), Adirondack Park Invasive Plant Program (WordPress), the Intermountain West Joint Venture (Drupal), Tropical Birding (WordPress), Seneca White Deer (WordPress), a yoga studio, Bird Watcher’s Digest, The Nature Conservancy, Ohio Ornithological Society, and other organizations.
I live in a sleepy village south of Rochester, New York with my husband and two boys.
Let’s talk if you’re looking for help with your website and online marketing initiatives, or if you’re looking to promote your lodge or destination to an audience of birders and nature lovers.