Portfolio
Tropical Birding (Sept, 2010)
Our mission was simple: craft a sexy, eye-catching site (see home page image at right) that gets visitors where they are going fast, then add video, stunning photos, and social media. We customized the framework and functionality around the client’s top-notch content, so the pages are filled with sharp photography, videos, and tour descriptions as well as awesome tables, maps, forms, and graphics.
Seneca White Deer (Aug, 2010)
My client’s HTML-based website was in need of an upgrade. After evaluating their goals and needs, I analyzed their content and developed a new site map and conceived several calls to action. Then, in collaboration with designer Bill Klingensmith, we built a new WordPress website, customized the graphics, added new and repurposed content, created a photo [...]
Career Development Services (Feb, 2009)
“Laura recently managed the development of our new website. She drove the process by pulling together resources, offering creative oversight and insight, teasing out key messages to attract our target audience, and keeping us on track. Her affable style and a structured approach offered a winning combination that brought it all together for us. We’re delighted with Laura’s work and with Career Development Services’ new website.” — Deb Koen, President & CEO, Career Development Services
The Nature Conservancy of Central & Western New York (Oct, 2009)
“Laura provided the Nature Conservancy with a wealth of ideas on how to promote our message and make our website come alive. She quickly grasped our mission and was able to work with all our staff to develop exciting descriptions of their programs. She has the rare combination of top-notch writing skills and expertise in organizing and producing websites.” — Jim Howe, Executive Director, The Nature Conservancy Central & Western New York
