Web Consulting

Laura’s skills in writing and information organization make her a natural online content specialist. But she goes beyond just content to web production. She helps clients scope their web project, organize and display their content, specify their design and technical requirements, and manage their emerging project to completion. Using three-dimensional sensibilities, she keeps web projects on track so clients can focus on running their business.

Sample Clients

St. Lawrence-Eastern Lake Ontario Invasive Species Group

“I just launched a Wordpress site for “SLELO,” a nonprofit invasive species organization. The client’s objective was to more accurately portray its mission and scope and to make its website a better platform to inform, educate, and engage the public and their partners on invasives. I migrated information from an existing website over to a new one, created an entirely new web site with a novel URL and better site map, with enhanced design, content, navigation, and functionality.”

— Laura Kammermeier

Career Development Services

“Laura recently managed the development of our new website.  She drove the process by pulling together resources, offering creative oversight and insight, teasing out key messages to attract our target audience, and keeping us on track.  Her affable style and a structured approach offered a winning combination that brought it all together for us.  We’re delighted with Laura’s work and with Career Development Services’ new website.”

— Deb Koen, President & CEO, Career Development Services

The Nature Conservancy of Central & Western New York

“Laura provided the Nature Conservancy with a wealth of ideas on how to promote our message and make our website come alive.  She quickly grasped our mission and was able to work with all our staff to develop exciting descriptions of their programs.  She has the rare combination of top-notch writing skills and expertise in organizing and producing websites.”

— Jim Howe, Executive Director, The Nature Conservancy Central & Western New York

Services

Content Management

  • Content development
  • Strategic messaging
  • Information hierarchy (Sitemap/Menu Development)
  • ContentpPlacement using Content Management System (CMS)

Website Production

  • Strategic planning
  • Project management
  • Project scope and specifications
  • Interactive data in/data out GUI
  • Project Liaison (between client and designers)

Marketing & Communications

  • New Service! Social media coaching: blogs, Twitter, Facebook, Wiki, YouTube, Linked In
  • E-newsletters
  • E-books
  • Press releases
  • Search engine optimization (SEO)
  • Directory submissions

Website Development Using Wordpress as Content Management System

  • Wordpress Installation
  • Theme Selection & Installation
  • Content Creation and Management
  • Customization with PlugIns
  • Design customization

Current Projects

“Life is good. I’m editing a birder’s gear guide, editing a tour company website, writing about nature-based apps for the iPhone, and providing social media coaching to a wellness studio.”

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