Writing

Laura is a general-purpose writer, which means she can write about anything as long as it is research-based. She focuses on nature, travel, conservation, and bird watching.  Click here for recent credits >> 

Travel Writing

Laura reports on eco-friendly birding destinations in the U.S. and Central America. While focusing on what a site offers bird watchers and nature buffs, she researches  the destination’s ecological significance, what specialities are unique to this area, and why birders should come here. Her birding travels have taken her to Honduras, Belize, Sicily, and the Eastern Shore of Virginia. Most recently, she toured boreal habitats in the Adirondack Mountains and soon will be mixing with other birders and bloggers at the Midwest Birding Symposium.

Web Content Specialist

Laura helps clients define, craft, and publish their unique online message. Web projects have included Career Development Services, The Nature Conservancy Central & Western New York, Bird Watcher’s Digest, Ohio Ornithological Society, and Project FeederWatch. She’s familiar with HTML, DotNetNuke, Wordpress, and custom content management systems. Click here for more web consulting services >>

Magazines & Newspapers

Credits include Birder’s World, Bird Watcher’s Digest, Do it Best Home Magazine, Rochester’s City Newspaper, Genesee Sun, and online publications such as Away.com and TheTraveler’sNotebook.com. She’s also produced content for numerous newsletter such as Cornell’s BirdScope and Lakeline. Click here for sample newspaper articles >>

Blogs & Social Networking

Laura helps individuals start personal or professional blogs in Blogger or Wordpress. She can also help define online communications strategies and harness the viral marketing power of social networking and sharing sites such as LinkedIn, Twitter, Facebook, MySpace, or Flickr.

Communications & Marketing

Laura writes marketing copy and can manage production of press releases, brochures/pdfs, electronic newsletters, e-books, résumés, and annual reports. She can help research affiliate marketing strategies for monetizing sites and has experience selling ads for an online travel magazine.

Technical & Scientific Writing

During her years as a citizen-science program manager, Laura managed large ecological data sets and helped make patterns in the data more accessible to volunteers. As such, Laura knows how to break down complex information into digestible bits and has written scientific summaries and reports, operations manuals, and technical primers.  She’s a lead author on two peer-reviewed papers (in Journal of the Aquatic Plant Management, 1999, and Journal of the North American Lake and Reservoir Management, 1997) and co-author of another (Hydrobiologia, 2002). 

Grant & Proposal Writing:

Laura has written and edited numerous project proposals and foundation grants for non-profits. She crafts persuasive language that gets proposals noticed.

Recent Credits